The BJP’s Vijay Goel did a Manoj Kumar trying to connect to the urban poor of Kotla Mubarakpur, during one of his many campaign rallies on Sunday. The crowd responded wholeheartedly, singing along and clapping. Goel harped on inflation and unemployment, targeting both the poor and middle-class voters. “During the BJP government’s rule, you could buy sugar for Rs. 18 a kg. But today you have to shell out Rs. 30,” he said. “Inflation has increased and so has your electricity bill because of faulty meter’s.”